Forma-curated furniture collection presented inside the client’s actual room.

USE CASES

USE CASES

Transforming their home
into your showroom.

Transforming
their home
into your showroom.

Generate multiple tailored concepts in front of the client.

Align faster. Sell with confidence.

Generate multiple tailored concepts

in front of the client.

Align faster. Sell with confidence.

Higher conversion · Faster workflows · Fewer fit-related returns

Higher conversion ·

Faster workflows ·

Fewer fit-related returns

The client’s empty architectural room before Forma.
The same room furnished with a complete Forma-curated collection.
A customer shopping the furnished room through the Forma experience.

01 ONLINE SHOPPER

01 ONLINE SHOPPER

Capture purchase intent

before it leaves your website.

From static browsing
to immersive decision-making.

From static browsing
to immersive
decision-making.

Let customers upload a room photo, turn it into a curated, shoppable interior using only your catalog, explore tailored alternatives,

and buy with confidence without leaving your website.

+42%

+42%

conversion

with hyper-realistic visualization

Customer shopping a complete Forma-curated room from a phone.
Customer shopping a complete Forma-curated room from a phone.

02 SHOWROOM SALES TEAM

02 SHOWROOM SALES TEAM

Close while purchase intent is at its highest.

Close while purchase intent

is at its highest.

Concept

→

confidence

→

decision

→

sale.

Generate multiple tailored concepts in front of the client,

walk through alternatives as you speak, and move toward a defined room before they leave the showroom.

Give your sales team the best opportunity to close

before the client leaves.

Give your sales team the best opportunity to close before the client leaves.

A complete furniture collection visualized inside the client’s actual home.

03 INTERNAL DESIGN TEAM

03 INTERNAL DESIGN TEAM

Stop spending days developing the wrong concept.

10X the design workflow.

10X
the design workflow.

Generate multiple directions live, align with the client first, then develop only the concept they actually want.

Less rework. Faster approvals. More projects per designer.

Less rework. Faster approvals.

More projects per designer.

A defined room concept created for a showroom sales consultation.
A defined room concept created for a showroom sales consultation.
A mobile spatial presentation supporting the sales conversation.
A mobile spatial presentation supporting the sales conversation.
Individual products coordinated into the complete room concept.

04 TRADE PROFESSIONALS

04 TRADE PROFESSIONALS

Make your brand easier to specify.

Be the brand
trade professionals
want to work with.

Be the brand
trade professionals
want to work with.

Give trade professionals faster client alignment, multiple tailored concepts and a simpler path from idea to specification.

Make your collection the easiest one to present,

approve and specify.

Make your collection the easiest one to present, approve and specify.

A branded collection prepared for tailored room concepts.
Burgundy sofa option for a tailored branded direction.
Sculptural chair option for a tailored branded direction.
Sculptural chair option for a tailored branded direction.

While others generate images,
we help you close six-figure rooms.

While others generate images,
we help you close six-figure rooms.

More clarity. Faster decisions. Larger sales. Fewer returns.

More clarity. Faster decisions. Larger sales. Fewer returns.

Forma is your closer. Shorten the path from intent to sale.

WITHOUT FORMA

Meeting

→

Interpretation

→

Production

→

Presentation

→

Endless Revisions

Every handoff risks the sale.

WITH FORMA

Live Concepts

→

Alignment

→

Decision

→

Sale

Clarity while the client is still engaged.

CLARITY + VELOCITY = REVENUE

More clarity. Faster decisions. Larger sales. Fewer returns.

REQUEST A DEMO

REQUEST A DEMO

Ready to see Forma

with your catalog?

Ready to see Forma

with your catalog?

EXPERIENCE FORMA

See the consumer experience already live.

Forma

U.S. PATENT PENDING

U.S. PATENT PENDING

© 2026 Forma Design AI. All rights reserved.

© 2026 Forma Design AI. All rights reserved.