Founder & CEO
Founder & CEO
Designed by AI.
Curated by Humans.
Designed by AI.
Curated by Humans.
Forma was founded by Maria Vittoria Lapalorcia, an Italian-born, Beverly Hills-based interior designer with a bachelor’s degree in Architecture from Florence and more than 13 years of experience designing multi-million-dollar residences.
Forma was founded by Maria Vittoria Lapalorcia, an Italian-born, Beverly Hills-based interior designer with a bachelor’s degree in Architecture from Florence and more than 13 years of experience designing multi-million-dollar residences.
Her approach is rooted in Italian design culture, where proportion, materiality and spatial composition are fundamental to how a room is conceived.
Her approach is rooted in Italian design culture, where proportion, materiality and spatial composition are fundamental to how a room is conceived.
She founded Forma to translate that expertise into technology, combining human design intelligence with AI to help furniture brands transform customer imagination into dimensionally relevant, curated and shoppable interiors.
She founded Forma to translate that expertise into technology, combining human design intelligence with AI to help furniture brands transform customer imagination into dimensionally relevant, curated and shoppable interiors.
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